Walt Disney Swot, Pestel and Porter Analysis Essay

SUBJECT: Walt Disney: SWOT, PESTEL and Porter analysis Introduction 2 Pestel analysis 2 Political factors 2 Economic factors 3 Social factors 3 Technological factors 4 Environmental factors 4 Porter’s Five forces model 5 New entrants 5 Buyers 5 Substitutes 6 Suppliers 6 Competitors 6 Swot analysis 7 Strengths 7 Weaknesses 8 Opportunities 9 Improvement of customer relations strategy 9 Advertising Growth 9 Differentiation 9 The further introduction of ICT technologies 9 Superior market segmentation 10 Threats 10 Economic conditions 10 Winnie the Pooh trial 10 Stakeholder analysis 11 Conclusion 12 references 13 Appendix i – Portfolio vs†¦show more content†¦For instance, changing lifestyles as a result of influences from other countries and cultures, various media, create new expectations and requirements for the content of media sources. Various products of the company as character-based merchandise and producer/distributors of childrens audio and film-related products strongly depend on social factors as seasonal purchasing behaviour and the popularity of animated releases which determine the life cycle of particular products and their return of investment potential. Technological factors Technological factors affect the way industry players compete. The introduction of improved technological solutions allows the companies to reduce cost of operations, increase the manufacturing capacity and quality. Besides, the further RD development allows the introduction of new products that can potentially break the markets of existing products (Bradley, 1995). The developments of new IT technologies introduce new media delivery solutions and change the architecture certain companies’ value chain (Chaffey, 2002). Environmental factors The environmental factors directly impact the travel industry trends. The weather conditions in France and Japan determine the profitability of theme parks. The better the weather conditions the higher is the number of visitors. Environmental factors play an important part in the success of theShow MoreRelatedDisney Theme Park to India3965 Words   |  16 PagesDisney Theme Park to India Abstract: This report is aim to analyze profitable adventure of The Walt Disney Company to set up Disneyland theme park in India. As one of main emerging markets in Asia, India might be the next destination for The Walt Disney Company to target on. Therefore, this report uses a series of marketing tools to demonstrate the macro-environment and micro-environment in India, such as PESTEL, SWOT, Porter’s Five Forces Model and Self Referencing Criteria. Based on this analysisRead MoreWalt Disney Parks and Resorts3974 Words   |  16 Pagesblurtit.com/q200168.html Disney Theme Park to India Disney Theme Park to India Abstract: This report is aim to analyze profitable adventure of The Walt Disney Company to set up Disneyland theme park in India. As one of main emerging markets in Asia, India might be the next destination for The Walt Disney Company to target on. Therefore, this report uses a series of marketing tools to demonstrate the macro-environment and micro-environment in India, such as PESTEL, SWOT, Porter’s Five ForcesRead MoreAnalyzing Netflix7929 Words   |  32 Pagesassignment analyzes the streaming market, the forces, threats and opportu-nities as a Macro Environment Analysis. It’s a fast growing business and has a huge potential. The company Netflix is screened by a Micro Environment Analysis to show their portfolio and key figures. In the targeting and positioning part, a possible way of a strategic corporate management is developed, by references on the analysis of Porter’s three generic strategies, Ansoff and Mintzberg. For the final conclusion the currentRead MoreMarket Entry Modes Strategies14235 Words   |  57 PagesMARKET ENTRY MODES STRATEGIES CONTENTS Chapter 1 Introduction to market entry Chapter 2 Market entry modes Chapter 3 Market entry strategies Chapter 4 Risks involved in market entry Chapter 5 Market analysis Chapter 6 Suitability of different market entry modes in different markets Chapter 7 Conclusion Chapter 1 Introduction to market entry A market entry strategy is the planned method of delivering goods or services to a target marketRead MoreAviation Industry2766 Words   |  12 Pageslive in-flight entertainment on Kingfisher aircraft. ï  ¬ KF’s Interactive Little Wings activity magazine available on all classes of Kingfisher Airlines and truly immerses their little guests into a fantasy world. Created in association with Walt Disney, this magazine has something for everyone –like Mickey Mouse for little ones and Hannah Montana for all the adventurous teens on board. ï  ¬ On the promotional front, Kingfisher has signed up the latest diva of Bollywood Ms.Deepika Padukone as